AI chatbot virtual assistant AI hallucinations
What happens when your AI chatbot gets it wrong (and how to limit the damage)
An AI chatbot can say things that aren't true, and now and then it does. From the Air Canada ruling to the actions taken by the Italian competition authority in 2026, one point is settled: the liability rests with whoever publishes the chat. The good news is that a small site has concrete tools to fail far less often — and to handle the failures when they come.